Your brand is everything when it comes to selling products. For your brand to stand out among the crowd and make an impact, you need to go above and beyond with your label designs. Label design is not just about making something that looks good; it’s about creating a visual representation of your brand and product that consumers can easily understand at first glance. It needs to strike an emotional chord with them, almost like a subliminal message they receive while looking at the label. You also need to think about the environment when choosing your label materials. Are you using materials that will decompose quickly once discarded? If not, then you should consider switching to biodegradable labels so as not to leave behind any negative long-term effects on the earth once your final product has reached its shelf life. In this blog post, we’ll be going over some of the key benefits of using biodegradable labels and tips for how you can implement them into your branding strategy from production onward.
Why You Need Biodegradable Labels
One of the biggest reasons why you need biodegradable labels is because they are environmentally friendly. This may seem obvious, but it’s important to note that not all label materials are created equal. Some of them, like plastic, are very long-lasting and don’t decompose quickly, if at all. That means they will be around for a long time after you’ve moved on to your next product, even if you’ve used up all of your inventory. These types of materials are also harmful to the environment when they are disposed of improperly. When plastic ends up in a landfill, it doesn’t break down as quickly as it should; it can also contaminate groundwater and harm wildlife. Biodegradable labels, on the other hand, will break down quickly when exposed to the elements. In most cases, they’ll be gone within a few months, making them a much better alternative for the environment.
Environmentally Friendly Benefits of Biodegradable Labels
Another benefit to using biodegradable labels is that they are sustainable. Sustainable materials can be easily replenished, making them a better option than non-biodegradable alternatives.Made from Hemp and cane fibre (sugar cane waste) meaning they are wood free and vegan. This material is known as ‘Bagasse’ in the labelling industry.
Most biodegradable label materials are derived from plant sources. They are also incredibly affordable and come in a variety of colours and textures, so you can use them for any type of product or packaging you are creating. In addition to this, you can use them for indoor or outdoor product packaging, making them a multi-purpose solution that can be used for a variety of products and applications.
Consumer Awareness Benefits of Biodegradable Labels
Biodegradable labels are designed to make your products more environmentally friendly. When customers see that your product is biodegradable, they’ll understand that it won’t be around forever. It won’t pollute the environment and cause long-lasting harm, so it’s a better option for everyone. Biodegradable labels will also make your products more appealing to environmentally conscious customers because they’ll know that they can compost the product once it’s been used up. This is especially helpful for those who live in areas where composting is a regular practice.
Product Identification Benefits of Biodegradable Labels
Biodegradable labels are also great for product identification. If you’re supplying your product to distributors or retailers and need to keep track of it or identify it, it’s not ideal to use a type of label that will last for years on end. Biodegradable labels are much better for this type of application because you can remove them and change them out when you need to make changes to your inventory. This makes it easier to keep track of your products and ensure that all items are accounted for.
Marketing Strategy Benefits of Biodegradable Labels
Biodegradable labels are great for marketing strategy because they help to create an emotional connection with your customers. Exploring different design options is a good way to come up with creative ways to make your products accessible to consumers on an emotional level. Biodegradable labels can help you to focus on the idea of your product being natural or sustainable. This can be done with the use of colour or by adding a tagline about the product being biodegradable.
One of the best things about biodegradable labels is that you don’t have to sacrifice quality for the environment. There are plenty of great options available that will help you to market your product while being eco-friendly. Biodegradable labels are becoming more and more common, so you can rest assured that your target customers are aware of their benefits.